In any business, building a loyal workforce is crucial to the long-term success of a business. One way to do this is by ensuring your staff are passionate and motivated. You should communicate with your team frequently, review their progress and identify the steps you could take as a business to help your teams feel more valued. So, here are the 4 golden strategies to motivate your workforce.
Choosing The Right People
If you want to improve and succeed in your business, you need to have a workforce who have higher motivation and passion than you do. Most businesses are a direct reflection of the people in the workforce. If the people in the team have higher standards, they raise the game.
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If you genuinely want your business to become better, you must build a workforce with people who will hold you to a higher standard than you currently hold yourself. You want to be around people with a higher and better talent than you have, so that you can quickly learn from them. Who you spend time with is who you will become. If you spend time with great people who are on a mission and regularly achieve big goals, you’ll become one of them and so will your business as well.
Adding Value for Your Workforce
People in your workforce will be motivated in different ways, so if you are going to put together a package for employees, the key is to talk to or survey your staff and find the options that would engage the broadest range of people.
Motivating your workforce could include:
- Extra holiday allowance
- Better pay
- Development plans
- Staff perks such as gym memberships or childcare vouchers
- Work from Home Options
Training your Workforce
One way to motivate your workforce is to take an active role in their training and development. This will benefit you as a business in two ways. Firstly, you build the skills that your business needs to grow and thrive. Secondly, you are providing staff with the development they need to feel like a valued member of the team.
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Focusing on development can help your team to feel that, as a business, you’re investing in their long-term career progression, especially if training is tied into long-term goals and aspirations.
Highlighting and Rewarding Performance
Another way to motivate workforce is through employee incentives. Essentially, these are ways of acknowledging and rewarding good performance. Incentives can take a number of forms, from competitions between staff, to rewards based on reaching specific goals.
Highlighting and rewarding performance, and providing help to staff that are struggling, can improve motivation, as you are constantly acknowledging and assisting your team, which in turn helps to make them feel valued. As a business you can also prepare a bonus structure as a motivational factor. This could be a case of putting a financial incentive in place, so that when your business reaches financial targets, a portion of that profit is paid back to the workforce.
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