Internet of Things (IoT) devices will be everywhere in the world by 2025. In a few years, it will be normal to see internet connected devices appear in most industrial and consumer sectors. Some are useful, some are just gimmicks. If implemented seamlessly, IoT devices can help a wide range of industries, such as manufacturing, retail, healthcare and many more.
Changing Consumer Pattern
It is predicted that millennial’s will soon outnumber baby boomers and become the largest group of consumers with disposable income. They are expected to spend around $4 trillion annually by 2020. Therefore, business owners should think about how they can best target this demographic.
Millennial’s have grown up in a digital age and can therefore easily adapt to innovative technologies. When updating their services, business owners should consider how IoT devices can help them reach their audience and remain competitive.
IoT in Hospitality
Exceptional customer service is the key to success in hospitality. Hotel owners can personalize a customer’s stay and reduce energy consumption by installing smart sensors. Sensors can detect light and temperature and remember the guest’s preferences, making sure that the room maintains the changes they make. Sensors can also measure natural daylight and the temperature in the room and adjust artificial light and temperature accordingly.
Manufacturers should consider how sensors can improve the facility as well as production. They can use data collected from sensors to improve machine efficiency and adjust electric and water usage in the facility to improve energy efficiency and reduce utility bills.
Internet of Things in Retail
As more people choose to shop online, retailers should consider how they can use technology to make in-store shopping simpler. Industry reports is saying, 70 percent of retailers across the world is ready to adopt IoT technology to improve customer experience in their stores.
Smart sensors can make the shopping experience easier for consumers. With the technology, retailers can track customers’ footpaths through the store and reposition rails to optimize the experience. 87 percent of retailers also plan to use a mobile point of sale (MPOS) systems in the future to let customers pay for items anywhere in the shop with a staff member’s device.
Original Equipment Manufacturers (OEMs) can adopt similar IoT technology to optimize productivity and ensure that consumers are given the best product. They can use this technology to manage inventory, improve quality control and track important paperwork to improve product quality and delivery times.
IoT in Advertising
If you scroll through your social media feed, you can already see how advertisers use technology to get your attention. AI algorithms detect patterns in what you browse online and then show you relevant ads.
As we begin to use more IoT devices, advertisers will have more opportunities to engage with consumers. For example, a fitness tracker detects that you enter a supermarket for a post-run snack. An advertiser can immediately send you a voucher for that shop.
Learn More : How to Use Wider Audience in Marketing?
Manufacturers can use IoT to monitor machine condition and optimize productivity in industrial facilities. Internet of Things & AI can detect any changes in machine condition and alert maintenance engineers to any problems that may cause downtime. The Artificial Intelligence systems are advancing so rapidly that the information from the sensors are used to troubleshoot the problem by themselves.
Business Is Always Up and Running
Using technology in these applications can keep customers happy. However, as the technology is so close to the consumer, it always needs to be running efficiently to avoid inconvenience.
Both consumer-facing and industrial businesses should take steps to prevent downtime, as breakdowns can be costly. They should implement a predictive maintenance programme that can monitor machine condition and anticipate machine breakdowns. Before the breakdown occurs, engineers can contact parts suppliers and order any obsolete, new or reconditioned parts to return their system to full health.
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We rely on smart technology to give us the right information at the right time, whether it is a smartwatch that tracks our fitness or multiple sensors that monitors our homes security. Commercial businesses should invest in IoT technology to get the information they need to put their customers’ needs first and remain competitive in this digital age.
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