Being able to put together a document explaining just what you can offer your client and how much it will cost can help you secure business.
Every proposal should be unique based on a client’s needs and your company’s offerings. Most project proposal will contain these basic elements. A proposal of what you can do for your client, a description of how you’ll do it and an estimate of how much this will cost.
Project Proposal Basics
Making a good impression is very important. Businesses expect you to put in the work to understand a client, their business, language and primary issues before the first contact. It’s can be the one reason why you are different from your competitors.
Make sure to include basic information in your project proposal like your name, contact information, website, the date, the company you’re preparing the proposal for and your contact’s name. You may wish to include graphics or visuals or keep it simple with just plain text. Make sure you’ve spell-checked and edited it thoroughly.
What You Can Do for Your Client
When putting the proposal together, you’ll want to outline the various components of the project. Explain to the client the scope of work you can provide to avoid any misunderstandings later. Some clients may not understand the services you offer, so be clear.
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Make sure to also provide deadlines for the company to provide information, interviews, edits, and other necessary information and feedback. Remember that project proposal is only a starting point and collaborate with your potential client to make sure the details work well for both of you.
Show commitment to your clients’ profitability, and identifying your unique role in getting them business, improving performance, or whatever your product or service does. When you show up knowledgeable, prepared and ready to perform at a high level your company earns clients by demonstrating your interest in their welfare.
How Will You Do It
In your proposal, provide an estimate for a timeline. It’s good to have an estimate of how long each step will take as a starting point. The proposal is just a starting point. You’ll want to have all the details completely hammered out by the time you sign a contract.
Some clients might want more than what you originally asked for up front. Thus expanding or changing the project scope altogether. You should be able to adapt and make necessary changes when it comes to satisfying clients while not being overworked.
Pricing Estimate in Your Project Proposal
Be as specific as possible so they know what is and is not included in your pricing. Estimate how long a project will take you to complete, add a bit of a cushion as it may take a bit longer. Look at schedule when providing this estimate and realistically see when you can finish the project. Stick with it as much as possible.
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Also clarify exactly how you will submit materials or finish your project and ensure its included in your pricing. Because, no client will like the surprise of paying extra.
After you submit your proposal, be sure to follow up promptly. Depending on the urgency of the project and your relationship with the potential clients, you might want to follow up as soon as the next day to see if they have any questions or you can provide additional information.
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Give them a little time to think it over and reach out again to see if they’re interested in moving forward or if they have any additional questions.
Remember, earning a client takes attention.
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